Benefits
Community Benefits
The new Missouri Theatre Center for the Arts has become an architectural and artistic centerpiece for the City of Columbia, drawing audiences from the surrounding communities, across the state and around the nation. It is an asset toward keeping the downtown area the focal point of the city. When arts patrons visit the Missouri Theatre Center for the Arts, they experience the unique nature of Columbia's downtown, enjoying the myriad of shopping and dining opportunities. The Missouri Theatre Center for the Arts provides high-impact economic development in mid-Missouri by creating a vibrant public space resulting in improved quality of life, expanded business and revenue base and a positive regional and community image.
A Positive Economic Impact
Above and beyond ticket sales the Missouri Theatre Center for the Arts will produce a strong economic impact for our business community.
- 89,593 City of Columbia Population
- 141,367 Boone County Population (2004 census data)
- $22.10 Average arts event related expenditure per person (not including ticket cost)
- 144,000 Current average annual attendance (based on 200 events, 1,200 seats, at 60% capacity)
- x $22.10 per person expenditure
- $3,182,400* Total annual cash flow into Columbia's economy as a direct result of events held at the Missouri Theatre Center for the Arts
- 107.6 Full-time jobs supported within the Columbia community
* Impact figures based on the Americans for the Arts 2003 Arts Impact Study